Look closely into political campaigns. You will learn 'something' from them.

     I haven’t been interested in politics because I have always thought they get paid from us, citizens but they do not do what they are supposed to do. In 2007, I interestingly read 2007 president election campaign handbooks about each candidate. Everyone had different promises. After the election it turned no promises had completed appropriately. Thus, when I went to PRSA website to read some articles, I found “What Political Campaigns Can Teach PR Professionals” would be interesting. I had a doubt whether political campaigns can influence PR practitioners.

     Did anyone know that it has been said that the world’s first PR professionals were politicians? The article starts with this fact and gives some information which is common senses for both political and public relations campaigns. It doesn’t directly say what things PR professionals can learn from political campaigns. But when you read through the article, you will understand what the title meant. Some of things from the article are that (1) to counterbalance one negative message, there should be three or more positive messages; (2) PR practitioners need to work harder than they may have realized to combat negative attacks; and (3) repeat key messages.

     If you are going to work in PR field, this article helps you have some ideas that you have to keep in mind to be an effective PR practitioner. Please visit http://www.prsa.org/Intelligence/Tactics/Articles/view/10843/1101/Casting_Ballots_What_Political_Campaigns_Can_Teach#.VGKIDtEtDIU to read this article.