I am interesting
in an article from Public Relations Student Society of America about personal
branding which is named March Brandness with Jason Mollica.
I think this is
a curious article, I like is very much. The author talked about how to become
the CEO of your personal brand and how to build a personal brand. I agree with
everything what he talked about in this article.
I like the four
key points in personal branding which are trust, honesty, responsibility and transparency.
In my opinion, they are all important key points to help people to build a good
personal brand. I think that try to trust others (classmates, friends and so
on) is the first step of becoming the CEO of your personal brand. I think if
you trust others and make a good relationship with others, others will also trust
you. The second step is honesty; I think a good personal brand should be
honesty at all time. If you are not honest, you are going to lose friends,
reputation and job. The third step is that taking responsibilities for
everything. For some examples, take responsibility for your kids as a good parent,
take responsibility for your working as a good worker, and take responsibility
for your homework as a good student. The last step of becoming the CEO of your
personal brand is transparency; try to make everyone know who you are and what
kind of personality you have. If everyone knows about you always trust others,
you have a high reputation and you are responsible person that means you are
succeed to build a good personal brand.
http://www.prssa.org/news/chapter/news/display/1314
My post title is March Brandness with Jason Mollica ^^
ReplyDeleteI think your four key points are very important in public relations and branding. When building personal brand honesty, responsibility and transparency are key points. A CEO does need to trust his faculty and that is why anyone who is successful will tell you it is because they surrounded themselves by successful people. You need to be able to trust and respect your team.
ReplyDeleteI agree that building a positive image for your personal brand requires trust, honesty, responsibility, and transparency. Today a brand is now held to an even higher level of professionalism with the use of online social media. A key aspect of the article that Jason Mollica discusses is the importance of building a brand that represents your business well on social media websites. He noted that social networks have become “virtual cover letters.” A CEO needs to be aware of the impact social media has on branding and public relations. Branding needs to creatively balance between uniqueness and professionalism, which can be done using the four key aspects you discussed: trust, honesty, responsibility, and transparency. Thank you for sharing!
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